Marvin
The AI sales-performance platform. AI simulation, analysis of in-person field meetings, evolving playbook, manager map. The only solution built for field sales reps, even with no connection.
The group
The first AI sales-practice platform built by experts who train 6,000 sales reps a year.
Marvin grew out of 25 years of field expertise at b-flower, a sales-performance consultancy. This alliance makes possible the only complete training-to-field-to-results loop on the French market.
Christopher Nadotti, President of the group, spent 17 years training the sales forces of the largest French companies before founding Marvin. The Marvin algorithm is built from what b-flower observed across thousands of real sales meetings. This is not algorithmic theory. It's 25 years of field work encoded into a platform.
25 years
of b-flower field expertise
6,000
sales reps trained / year
4.8 / 5
100+ Trustfolio reviews
20,000+
sales reps equipped by SalesApps
The group in detail
AI platform
Consulting & training
Management training
Equity partner
Four entities. One objective.
Each entity in the group covers a specific lever of sales performance. Together, they form an integrated system that few European groups offer today.
b-flower
A sales-performance consulting and training firm. 25 years in business, 6,000 sales reps trained per year, 4.8/5 across 100+ Trustfolio reviews. Clients: Engie, AXA, L'Oréal, Porsche, Bouygues, Pierre Fabre, Legrand, Loxam, Stellantis, Safran.
Edifia
A firm specialized in management training, acquired in 2024. Edifia rounds out the group by covering the management dimension, the other lever of sales performance, alongside the coaching of sales teams.
SalesApps
A French sales enablement company. 20,000+ sales reps equipped. SalesApps equips the rep with the right content at the right time in the meeting. Marvin analyzes what happens in that meeting. Together, they cover the full field-performance cycle.
Trusted by
Event
The Sales Excellence Meetups
For 3 years, Christopher Nadotti and Stéphane Renger (SalesApps) have co-hosted quarterly gatherings reserved for Sales Directors and HR Directors of mid-market and enterprise companies. Real field cases, presented without a filter by the people who lived them. This is where the shared conviction took shape.
Next meetup: a live Marvin demo in front of some thirty Sales Directors.
Frequently asked questions
What we get asked most often.
Who founded Marvin?
Marvin was founded in 2023 by Christopher Nadotti, President of the b-flower group. He spent 17 years training the sales forces of large French companies before co-building Marvin from that field expertise.
What is the connection between Marvin and b-flower?
Marvin belongs to the b-flower group. b-flower is a sales-performance consulting and training firm with 25 years of history. Marvin is the technology platform that extends b-flower's field expertise at scale and continuously.
What is SalesApps's role in Marvin?
SalesApps, a French sales enablement company, took a stake in Marvin in 2026. SalesApps equips the rep with the right content at the right time. Marvin analyzes what happens in the meeting. Together, they cover the full field sales-performance cycle.
What is Edifia within the group?
Edifia is a firm specialized in management training, acquired in 2024. It rounds out the group by covering the management dimension alongside b-flower and Marvin.