Marvin.ai blog

Comparison

The 8 best AI sales training tools in 2026

Marvin, Pitchbase, Hyperbound, Eagr and 4 more platforms compared on realism, feedback, pricing and sales cycle coverage. Verdict inside…

Read the article → Training

80% of what a sales training teaches is gone within 30 days

The forgetting curve spares no one on your team. Why your annual seminar evaporates in a month, and what actually replaces it…

Read the article → Playbook

The sales playbook is dead: make room for the living playbook

40 pages handed out once a quarter, read by no one. What replaces the static playbook: an audio library of your top performers' best moments…

Read the article → Onboarding

Sales onboarding: the 30-60-90 plan to get a field rep autonomous faster

Most new reps learn by losing real deals. A 30-60-90 plan that replaces real-world failure with practice before the meeting…

Read the article → Pharma

Selling in pharmacies in 2026: why yesterday's methods no longer cut it

The pharma rep has shifted from sell-in to sell-out. What the pharmacy floor demands today, and how Pierre Fabre re-equipped its teams…

Read the article → Construction · Rental

Selling in construction and equipment rental: the end of catalog selling

More demanding buyers, value to prove beyond price. How Loxam transformed practice for 200 reps across 10 countries…

Read the article → Partnership

Salesapps takes a stake in Marvin: why sales enablement and practice AI are merging

The French sales enablement leader and the AI platform born from b-flower join forces to cover the full cycle of field sales performance…

Read the article → Guide

How to choose your AI sales training platform in 2026

Call simulators, conversation intelligence, complete platforms: 3 categories, 8 criteria and the questions to ask in a demo…

Read the article → GDPR · AI Act

AI and sales practice: what the GDPR and the AI Act actually say about your sales data

Analyzing sales conversations with AI: is it legal? The concrete framework to know before deploying a tool across your sales force…

Read the article → ROI

The hidden cost of a sales team that never practices

A training budget is easy to justify. The cost of inaction stays invisible. Here is where the money leaks, and how continuous practice stops the bleeding…

Read the article → Field

The best-known reflex is the least applied

Why the whole team makes the same mistake in meetings, for two opposite reasons depending on experience. The b-flower and Marvin field data…

Read the article → Meetup

Building an AI agent in front of 40 sales directors

A practice agent configured live, on an industry discovered at the same time as the room. A look back at the Sales Excellence Meetup demo…

Read the article → Performance

Replicating top performers: making it a team standard

30 % of your reps at quota. How AI detects the best reps' winning practices and turns them into training for the whole team…

Read the article → Assessment

Assessing a sales team: the b-flower method fed by Marvin AI

A reliable sales team assessment rests on real execution, not on the numbers alone. Here is the b-flower method, fed by analytics…

Read the article → AI conversation

How do you analyze an in-person meeting?

Conversation analytics is not limited to call recording. Here is how to analyze an in-person meeting, and why it is the real challenge for…

Read the article → Coaching data

From gut-feel coaching to data-driven coaching

Gut-feel sales coaching has its limits. Here is how to move to coaching based on data from real meetings, without losing the human…

Read the article → Mid-market

Sales performance in mid-market companies: the concrete levers without a large group's resources

Mid-market companies have neither the budgets nor the headcount of large groups to steer their sales performance. Here are the concrete levers suited to their…

Read the article → Field

On-the-road sales forces: the blind spot of conversation analytics tools

Conversation analytics tools ignore on-the-road sales forces. Here is why this blind spot exists, and what it costs your sales…

Read the article → AI · Meetings

AI sales meeting analysis: how it works, even in the field

AI sales meeting analysis goes beyond call recording. Here is how it works, what it reveals, and how it covers…

Read the article → Training

AI sales simulator: definition, how it works and measured results

The AI plays the customer, objects, negotiates and scores each skill. How it works, effectiveness criteria, limits and 2024-2026 results…

Read the article → Management

AI-augmented manager coaching: how the sales manager's role evolves

AI does not replace the sales manager, it refocuses them on coaching. Here is how the manager's role evolves when meeting analysis…

Read the article → Measurement

Turning sales skills into measurable revenue

Developing a sales team's skills only matters if the effort turns into revenue. Here is how to connect skills,…

Read the article → AI

Sales performance in the age of AI: what really changes for a sales leadership team

AI is transforming how sales performance is steered, but not where you would expect. An overview of the real changes for a sales leadership team…

Read the article → Prospecting

Field sales prospecting: the guide for on-the-road sales forces

Field prospecting follows different rules than inside sales. Here is a concrete guide to structure prospecting for an on-the-road force…

Read the article → Training

Sales training or coaching: what analyzing the real field changes

Training and sales coaching do not produce the same effects. Here is what sets them apart, and why analyzing real field meetings…

Read the article → Coaching

Sales manager cockpit: steering coaching with data

The manager coaches blind. How an AI cockpit turns coaching into factual steering: who to coach, on what, now…

Read the article → Performance

Your reps don't need more training, they need someone to look at their real meetings

Adding another training does not move a sales team that has plateaued. What unlocks performance is analyzing the meetings…

Read the article → Field

Your field reps run 200 meetings a year. How many have you observed?

A mid-market sales director sees 5% of their field teams' annual meetings. Here is how Marvin.ai changes that.

Read the article → Steering

The 30/70 ratio: what your CRM numbers don't tell you

30% of your reps generate 70% of revenue. This ratio has held for 10 years. Here is why, and how to fix it.

Read the article → Onboarding

Your best rep resigns. Do their methods stay?

Top performers' sales knowledge walks out with them. How Marvin.ai captures and replicates their methods.

Read the article → Forecast

Forecast at ±40%: why your sales predictions are wrong

Go from ±40% to ±15% forecast accuracy with AI behavioral analysis.

Read the article → Coaching

Sales manager: how many hours did you coach this week?

A manager who coaches less than 2 hours a week isn't a manager, they're a firefighter. How to change that.

Read the article → Practice

AI simulation: practice before the meeting, not after

Rehearse the price objection 20 times before you walk in, on your company's real field scenarios.

Read the article → Field

AI for mobile reps: analysing field meetings, even offline

AI sales tools ignore the face-to-face meeting. How Marvin analyses field meetings, including with no network…

Read the article → Training ROI

€1,500 per rep in training. 80% is gone within 30 days.

How to turn €200,000 of training into measurable, lasting skills.

Read the article → HR · CFO

Training budget: the KPIs to win over your CFO in 2026

The KPIs your current provider doesn't give you, and how to produce them.

Read the article → System

CRM, training, hiring: the 3 reflexes that aren't enough

Why these 3 levers, taken in isolation, aren't enough, and what's missing to drive lasting progress.

Read the article → AI · Meetings

What AI catches in a sales meeting that the manager will never see

Talk/listen ratio, questions dodged, signals missed. What no one can see on their own.

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