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What Marvin.ai does

Three phases, one system.

Marvin.ai covers the 3 phases of sales skill-building, plus a fourth that ties them all together, continuously.

Before the meeting 01 / 04

The AI Roleplay Agent

Before the meeting, reps practice against AI agents fully configured to the company's sector, objections and industry jargon. Marvin.ai:

  • Plays the role of your typical customer or prospect, with the objections, the jargon and the stakes of your industry.
  • Adjusts the difficulty, from a cooperative prospect to a hostile buying committee.
  • Measures progress: Discovery score, qualification quality, objection handling.

Every scenario is replayed until the right response becomes a reflex. No improvising on the day.

Marvin AI Roleplay, animation of a practice sales meeting
Result

A new rep masters their sales process in six weeks instead of six months. A whole team is up to speed on a new product before launch day.

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During the meeting 02 / 04

Real-time conversation analytics

During the meeting, Marvin.ai listens and analyzes what actually happens, in person, even offline. The platform:

  • Records in real conditions: a pharmacy, a warehouse, a meeting room with no signal. It syncs automatically once back in coverage.
  • Objectively analyzes the words and the method: talk-to-listen ratio, questions asked or dodged, objections handled or sidestepped.
  • Spots the buying signals caught or missed, and how closely the rep followed the sales methodology the company configured.

For the first time, the manager sees what actually happened, not what the rep chose to log in the CRM.

Marvin conversation analytics, animation of real-time analysis
Result

Across the last 200 meetings analyzed, reps talk 68% of the time on average. Top performers: 43%. Marvin turns that raw data into a targeted action plan for each rep.

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After the meeting 03 / 04

Automatic replication of top performers

After the meeting, Marvin.ai extracts the best phrasing from your top performers and makes it available to the whole team. The platform:

  • Identifies the moments that turn a meeting around: an objection reframed, a well-placed silence, the question that unblocks the customer.
  • Indexes by context: by objection, by sector, by sales stage. Not by keyword.
  • Keeps the Living Playbook updated continuously: phrasing that converts on Monday is in the Playbook on Tuesday.

Best practices no longer stay in the heads of your best reps. They become the team standard, playable in 90 seconds before each meeting.

Marvin top-performer replication, animation of the Living Playbook
Result

An average rep gets access to the answer library of their team's top performers. They stop reinventing the wheel on every price objection. The gap between the top 20% and the bottom 80% narrows week after week.

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Continuously 04 / 04

The Sales Management Cockpit

Continuously, the manager gets a factual view of what happens in their team's meetings. Marvin.ai:

  • Maps individual skills: updated every week, per rep, with the 3 priority areas to work on.
  • Flags struggling reps automatically: before the numbers slip, not after.
  • Delivers a weekly report on Monday morning: the manager walks into the team meeting with the right topics, already prioritized.

Coaching goes from 45 minutes spent rebuilding context to 20 focused minutes on the right behaviors. The right topic, the right rep, the right moment.

Marvin manager cockpit, animation of the team dashboard
Result

The manager coaches on the real data from each meeting, not on what the rep reports back. Precision coaching, fact-based team management, real-time reporting to the executive committee.

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Frequently asked questions

What we get asked most often.

How are Marvin and b-flower connected?

Marvin is the AI platform of the b-flower group. The algorithm is built on 25 years of b-flower field expertise: the roleplay scenarios, the analysis frameworks and the performance metrics all come from real sales engagements, not from generic data.

Does Marvin analyze in-person meetings, not just phone calls?

Yes. This is Marvin's core differentiator. The platform has offline recording technology that captures and analyzes meetings in real field conditions, including in a pharmacy, a warehouse or a meeting room with no connection.

How long before you see the first results?

The first analysis reports land as soon as the first meeting is analyzed. Individual progress data becomes visible from the 4th week of practice. A measurable impact on quota attainment is typically visible at 90 days.

Does Marvin integrate with existing tools (CRM, LMS)?

Yes. Marvin has an open API that connects to most CRMs and LMSs on the market. On Enterprise plans, SSO and LMS integration is included.

Is Marvin GDPR compliant?

Yes. The GDPR configuration is customizable to the client company's internal policy. A data processing agreement (DPA) is available for every client. Hosting is on Microsoft Azure (ISO 27001, SOC 2). A migration to France-based hosting is on the roadmap.